The codebook for the bigger research ended up being based significantly regarding the variables produced by Kunkel

The codebook for the bigger research ended up being based significantly regarding the variables produced by Kunkel

Not totally all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid programming, along with all types of commercials along with other promotions ( e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and tend to be perhaps maybe not reported right right here. The analyses introduced in this paper, nonetheless, do through the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, suggests that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated gay muscular sex from the test.

The last test for the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate sample when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being significantly bigger than the initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping had been needed whenever, for instance, brand new programs joined the autumn lineup following the beginning of the year to replace for cancelled shows or once the time and time slot for a string had been changed.


The codebook for the bigger research ended up being based considerably from the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on exact exact same intercourse behavior that is intimate sexual talk linked to nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene due to the fact main device of analysis, our content analyses involved coding for intimate content in 2 minute periods of system time. Because scenes differ dramatically in total and, hence, usually do not offer a continuing product of measure in making evaluations across programs, we utilized a coding that is standard predicated on time. Coding news development in designated time intervals has been utilized often by other scientists conducting content analyses across different program genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse had been thought as any depiction of intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, that have been maybe not coded. For instance, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” is coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 minute period that were coded as containing a minumum of one kind of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 has also been evaluated when it comes to existence of exact same intercourse sexual behavior. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period happened between a couple associated with the exact same intercourse.

Mention nonheterosexual issues that are sexual

Each 2 interval that is minute have been coded as containing a minumum of one example of talk through the sexual talk groups utilized in the primary coding task ( e.g., feedback about own/others’ intimate actions or passions, mention sexual activity which includes currently occurred, speak about sex crimes) ended up being also coded for whether some of the intimate talk linked to nonheterosexuals. Because of this product, programmers again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual people. Usually, such feedback linked to gays and lesbians, although sporadically these people were connected with bisexuals.

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